Glossary

A

Ambush-Marketing

Arm Sponsorship

Asset

S

Supplier

Stadium advertising boards

B

BPI - College Basketball´s Power Index

C

Celebrity Endorsement

Content-marketing

Corporate Relationship Management (CRM)

Corporate social responsibility (CSR)

Cross-marketing

Crowdfunding

D

Digital marketing

E

E-sports sponsoring

S

self-marketing

I

Individual athlete sponsoring

E

Elite Eight

Eventmarketing

Exclusivity

M

Main sponsor

C

College Sport

S

shorts-sponsorship

H

Hospitality

I

Image-fit

Image transfer

Influencer Marketing

Infront

Instagram sponsorship

L

Lagardère Sports and Entertainment

M

Micro sponsoring

N

Naming rights

NCAA

NCAA Division 1 Basketball

NCAA Headcount Sports

NCAA March Madness

NCAA NET Rankings

NIL compensation

P

Platform

Product placement

C

Commission

R

Rights holder

Reach

B

Barter deal

S

Sponsor

Sponsorship pool

Sponsorship

Sponsoring activation

Sponsorship request

Sponsorship letter

Sponsoring principles

Sponsorship package

Sponsorship pyramide

Sponsorship contract

Sponsorship concept

Sponsorship receiver

Sport marketing

Sport-sponsorship

Supplement Sponsoring

T

Testimonial

Trend sport

S

Shirt sponsorship

U

U! Sports

Unique Selling Point (USP)

R

Rights vendors

T

Target group affinity